According to a survey, Global mobile e-Commerce or m-Commerce will cross $600 billion business by 2018. Yes, the amount is huge but the way mobile app market is growing, it is believable. In the last few years, mobile design has exploded, but knowing what to do and where to start can be tricky. Mobile design is not just a question of a mobile website or an app – there is a range of options in between and aspects to take into account. If you are also into mobile website development or app development then here are few must-to-follow tips.
Tip 1 # Understand your audience
Without a particular purpose or targeted audience, there is no website to go for a long period. So, it is important to decide on a unique idea for a certain audience. When you know whom you are addressing and what type of people are going to use your mobile website you can build a much better, effective and purposeful app. Though many people have Smartphones, don’t assume that everyone does, or that they all have an iPhone or Android phone. Instead, look into what devices your target audience actually are using with the help of analytics or research. If you are an Android devices provider, you’d better develop the mobile website more Android-friendly than IOS.
Some statistics like this will help you to meet your audience need and determine what kind of users you should focus on. A mobile application can really increase the number of viewers and gain a bigger audience when done correctly. It can help sustain the number of users as well, thus mobile is a no-brainer. But the design is key to bringing people on board. Don’t think mobile as a secondary option or a side-project. Make it a main goal and the ROI becomes incredible.
Tip 2 # Make it Quick
The cond thing you need to understand is the mobile website should considerably slower than cable-powered cousins. So, make sure you have not made any heavy file. Take off heavy media files that can be found on your desktop sites, such as HD pictures or Videos. As the blink test indicates, your website should present information in a clear and concise way, so visitors can scan your page in less than 5 seconds.
Build a website that is simple, crisp and to the point as most mobile users aren’t looking to dilly-dally. They are looking for information and they want it fast. Also, consider that mobile devices operating under a 3G network are still considerably lagging behind in download speeds and that many mobile users out there pay for bandwidth use. In today’s fast-paced world, no one likes to wait. Visitors want to see your website, and they want to see it quickly.
Tip 3# Design and develop a specialized website that meets user needs
When developing a mobile site it is essential to give users a fully-functional and non-mobile version of your website. Mobile websites are usually designed to look different from the original website due to a smaller size and need to accommodate the smaller RAM and memory of a smartphone. Mobile users are on the go; therefore, it’s essential to offer access to the most important content only. This can mean a brief summary of the services offered and industries served to more specialized content.
Tip 4 # Do social media on the fly
Mobile apps are the fastest growing sector and there is no denying that mobile is the next frontier of internet marketing. As per the survey, there are more the 1.75 million smartphone users in America and more than a third of U.S adults have tablets. In fact, youth is addicted to social media and is using a smartphone to reach social sites. So, as an app developer frame this in mind that an app should be socially active. You need to build a website which allows its users to share content on your website. It is a nice trick to give your company better publicity. Link your mobile website to major social platforms, like Facebook, Twitter, Google+, WordPress and many others. It helps to enhance your search ranking and social proof. Also, give users options like Follow Us, Shares and Comments.