How to Establish Brand and Retain Customers in Gems and Jewelry with Mobile App?

July 12, 2019

Are you in the Gems and Jewelry industry? Wanna retain customers and attract new clients? Or, you want to establish your brand? A mobile app can work as your gems and jewelry store that can retain customers and establish your brand.

Gems and jewelry, a huge industry, deal with high-value commodity. Hence, the industry needs continual consumer attention. Especially, if you have high net-worth customers, it becomes absolutely necessary to be in touch with them. A website or eCommerce and a mobile application can keep your customers constantly in touch. You may also have an eCommerce website for better engagement. In a nutshell, You need a Gems and Jewelry mobile app or eCommerce website to retain your customers and establish your brand.

Enameled Jewelry diamond gemstones

Enameled Diamond Necklace

Attracting and Retaining Customers in Gems and Jewelry through Mobile App

Both websites and mobile apps have come as blessings to traders and businessmen. These have benefitted Gems and Jewelry industry immensely. You can showcase your gems and jewelry products easily to worldwide clients through a website or a mobile app. Customers are prone to see gemstones, diamonds, and jewelry. Simply, they can see it visiting your website or mobile app. Smooth navigation in a user-friendly web or mobile application can attract new visitors which in turn convert them into buyers.

For this, you need to showcase your products in a user-friendly way. It is always better to keep the quality of pictures best. Don’t forget, it is the picture that creates the first impression of your gems and jewelry products. In addition, you need to write a clear description of the jewelry, and if you wish, the price. You also need a good developer who can design and develop your mobile app or website.

If the website or mobile app is attractive, a fair chance is your customers visiting the app repeatedly. This will certainly help you in retaining your customers. Gems and Jewelry industry has some of the most popular mobile apps that create brand awareness and retain customers.

How to Create a Brand in Gems and Jewelry?

Obviously, as a trader in the gems and jewelry industry, you want to establish your brand. We know about Cartier, Harry Winston, Tiffany, and Bulgari as famous jewelry brands globally. In India, Tanishq, Tribhovandas Bhimji, PC Chandra are some of the famous brands in gems and jewelry. Everybody has a wish to be like one of them. Is not it? So, how to achieve that and how technology can help you in establishing your own brand? Certainly, Gems and Jewelry mobile app or eCommerce website can help you in this matter. 

First, we need to know what is a brand?

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers” according to American Marketing Association.

Management Guru Philip Kotler and Gary Amstrong have specified  ‘Brand’ In their book Principles of Marketing Management. They defined it as a “Name, term, sign symbol (or a combination of these) that identifies the maker or seller of the product”. Customers expect products to have branding in today’s competitive world.

So, in gemstones and jewelry, you need to create your brand with your distinct product and service. In reality, gems and jewelry mobile app can serve as a basic tool to propagate your brand awareness among the purchasers.

Mobile Apps and Websites for Gemstones Traders

Gemstones are part and parcel of the Jewelry trade. In fact, the industry, as a whole called the Gems and Jewelry industry. Mainly, the industry people are divided into two segments; first, Gemstones, Second, Jewelry. Websites and mobile apps are necessary for both the categories e.g. Gemstones and Jewelry.

 Additionally, there are two types of Gemstones business 1. Diamond 2. Colored gemstones- that is further divided into precious and semi-precious gemstones. However, the diamond comes into the precious category.

There are more than 300 varieties of colored gemstones. Moreover, there are various types of cuts by which these gemstones are classified. Additionally, each stone and each cut has different qualities. While combining all these, it creates a vast range of varieties that vary in color, type, cut and price. A Jeweler or a gemstone trader needs to display their products (normally, in different ranges) to their customers. Hence, they need a robust website or mobile app adequately designed and properly architected. It is even better to have a gemstone eCommerce website and/or mCommerce app.

Read also: How to create a Mobile App and find app developer

Mobile Apps and Websites for Jewelers

Besides, gemstone traders, a large number of business people are involved in making and selling jewelry. Again, like gemstones, jewelry has huge varieties. Diamond Jewelry, among these, are the most valuable and popular. Also, there are combinations of diamonds and colored gemstones. Similarly, there are Kundan Meena or enameled jewelry, gold jewelry, silver jewelry, and artificial jewelry. These major categories are further divided into several sub-categories. Moreover, these are divided into various wearables. For instance, there are  Necklaces, Pendants, Rings, Earrings, Bracelets, Bangles, Watches and many more.

To add more, there are different designs in necklaces, pendants, etc. Even a wedding ring has thousands of designs. It is very difficult to show all these varieties to a customer. Hence a well designed and well-architectured website, eCommerce site, or a mobile app is, nowadays necessary to display the jewelry to run the jewelry business smoothly.

How to make a Gemstone or a Jewelry Mobile App?

You must have understood, after reading the paras that this is a job for well trained and experienced developers to design and develop a website, an eCommerce site or a mobile application for gemstones and jewelry industry. It needs super expertise both in related technology and in the trade and industry. So, it is advisable to hire a world-class App developer with additional expertise in the trade.

Vardhaman Infotech, a world-class tech company is offsuit of Vardhaman Gems, a Gems, and Jewelry company that carries the centuries-old tradition of excellence in the industry. Moreover, Vardhaman Infotech has a team of good designers able to create elegant designs suitable for high net-worth customers. Also, they develop a website, eCommerce or mobile app with state of the art technologies using suitable platforms and frameworks.

To sum up, Vardhaman Infotech has expertise in both – in technologies and in Gemstones and Jewelry industry. So, if you want to take your Gemstones and Jewelry business to the next step and want to stay ahead in the crowd, Contact Us.

Written by Jyoti Kothari

July 12, 2019


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