Learn How To Balance Composition for Website Layouts!

November 5, 2014

Experts consider Web designing as an art which attracts people and bound them to stay longer on the website. It is better to design a layout of the website inviting and allowing visitors to sit, relax, hang out, and maybe look around a bit. The best way to achieve this is through visual balance. Visual balance is basically just balancing design elements off of each other. Here you can read best elements to learn how to balance composition for website layouts-

Goal Orientation:

Whatever be the theme of your website is when it comes to composition go with bigger, brighter and eye-catchy pictures. These attract the interest of website visitors. It would be easy to design a web layout for you when you think like a new visitor for your own site. In fact, this is a good frame of reference to hold while designing an exclusive website as you want to imagine yourself as a new visitor of the site. So, think like him and ask yourself what would this person to do on the site? Where would they expect to find such functionality? What are the most prominent goals for the user to achieve?

For example, if you see static websites there are simple designs that often describe information about products or services, nothing else, does it attract you?. On the other hand, look at a dynamic website you get to see more interaction like signup forms, CTA buttons, or search fields. Well, you can achieve a direct focus in the same stereotypical way. Elements that require more attention need to stand out from the crowd. A web designer should know all the elements that can fetch attention and interest in staying balanced within the composition. Finding a truthful composition is complete with one big iteration because conspicuous elements also require more subtle elements for contrast. If every part of the site is loud and colorful then users would be overwhelmed. Take the example of another site, arrange a simple list of the website’s primary goal and stick to them.

Read Also:- Fresh and Creative Web Design Techniques!

Whitespace Stability:

You might think it is old style but white space stability plays a major role in website design. Any composition whether it is about websites, paintings or even music composition space is a big part of any composition. Minimalist websites have an easier time building whitespace because there isn’t as much demand for content. In fact, it doesn’t matter how much content is being used, there is always a need for balanced space unless the page is completely blank. Space between content says a lot about the content above and below. Much like the space in a piece of music can say a lot about the song progression moving onto a solo or chorus or whatever.

You need to focus more on the spacing used between page headers, image slideshows; even small bits of text like block quotes or captions. Everything on the page needs space or else it would be really tight and difficult to read. Being a web designer it is necessary for you to regulate how much space is needed based on the relationship of surrounding content.

Follow Helpful Patterns:

There are two most common as well as popular interface patterns- Z-Layouts and F-Layouts which are also considered as generic stencils for crafting usable interfaces. When sketching or wire-framing a design you place a large Z or F on top of the layout. The endpoints of those letters represent noteworthy locations on the page which have been known to quickly fetch interest. However, it is still not required to follow these patterns exactly but they can help you structure a clean website design.

These patterns cover the big picture stuff and composition is all about the big picture relationship between page elements. You can also pick alternative patterns which work for you then, by all means, use them. Simply choose any methods that help you craft sleek interfaces. Also, remember each of the patterns and principles relates to ideas in user experience & psychology. Although unlike the subjective arts of music and comedy, design can be surprisingly more scientific. Undoubtedly web design is an art but there’s also a science behind patterns, structure, symmetry, and balance, so focus on every element while designing for any theme based website.

Read Also:- Stages for developing an effective website!

Focus on Value:

You need to focus on three major aspects of color which are hue, saturation, and value. In hue, you need to focus on colors (red, blue, green) while saturation is the intensity of a color relative to white. Although these are some interesting topics they are not as important as value. Give attention to the value that is related to the measurement of color on a sliding scale from darkest to lightest. For instance, when you take a scale with pure white on one end, pure black on the other, the middle would only be shades of grey. That is why we said the value is so important because it can be measured relative to other values on the page. If you make a photo black and white you’ll only have values – but it still reads perfectly without color because the values are still correct.


It is easy but is it necessary. What you need to do is study, study other great websites for the exercise of your eyes. It will help you to write down a list of your favorite interface features or practice sketching wireframes of your favorite websites. This way you can learn to recognize the patterns of great composition.

As an entrepreneur, you may want to design and develop an eye catchy website. We, at Vardhaman Infotech, are here to bring your idea to a reality. Please feel free to Contact Us.

Written by Darshan Kothari

Founder of Vardhaman Infotech - Blockchain & AI development Company. Developed world's first KALQ Keyboard. Thiel fellowship runner up. Love reading books.

November 5, 2014


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