Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in the main navigation. They are useful majorly for three reasons, they allow users to navigate a website, they help establish an information hierarchy for the given website and they help spread link juice (ranking power) around the website. You will read about Internal link building tips in this blog. It is the most important part of eCommerce SEO. Moreover, it can reduce the bounce rate, help stay visitors, achieve your goals, and boost the ROI.
Internal Link Building Tips – On-Page Optimization: eCommerce SEO
It can bring more revenue, especially for an eCommerce website that contains hundreds of items to showcase. The simple logic behind linking to a different page within your eCommerce website is an improvement in navigation and allows the customer to navigate on the site easily and for a longer time.
Apart from links, on-page optimization is always the main focus of SEO. On-page optimization has become extremely important as the focus on quality websites continues to amplify. If you require a refresher about proper site optimization take a look at our definitive on-page optimization guide. Instead of just blindly building internal links, you need to develop a strategy that will help your website thrive in SEO terms.
Various Internal Link Building Tips
You can use various ways in internal linking on your shopping portal.
1. Clear website navigation
Navigation is one of the most important aspects of web design. It allows users to find products according to their needs. There are two ways you can design your main page, one is navigation and the second is sub-navigation. The main page navigation generally links to the main pages on the site, for example, Home Page, Contact Us, Sitemap, and About Us, while sub-navigation generally contains some categories such as Products, Services, and Blogs. It is totally up to you how you want your eCommerce website looks. Whether you decide to have all your site navigation together in a dynamic menu or split up into the main navigation bar and submenu there are some things you need to do to improve your internal link building and on-site search engine optimization. Clear website navigation plays a key role in your Internal Link Building.
2. Link categories with other categories
Linking one category page to another is important but many eCommerce companies used to give it a miss. Have you done this before? Or did you even know about this? Now you might be thinking what is the point in linking one category page to another? For most of you, it might seem to be too much. However, this is actually a great way to make your web store, easy to navigate and improve SEO. When a customer gets to find desired products along with related products, it will stay longer on a website. This is an important Internal Link Building tip.
The category pages will obviously have better SEO than the product pages as they must be easy to find. When you add internal links using the right keywords in the anchor text it will be beneficial for your Company. Focus on higher volume keywords that are good for SEO. Even though keyword-rich anchor text is not that good when writing content and publishing them on your website, they are FINE in the case of category pages.
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3. Link products to other products
There is another internal link-building tip you can use for better SEO of your eCommerce website. you need to link one product to another if they are related to each other. This will help users to find more choices and also keep them engage in your website for a longer time. If you sell something in two different styles or for two different prices, make sure that your pages are making reference to the others. Linking to additional styles, models, or even colors of a product can benefit both the overall SEO as well as the user experience. One thing you need to remember is interlinking must be done to help and improve SEO but it also serve a purpose when it comes to user experience. Certainly, this will help you while going for the digital marketing of your eCommerce venture.
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More Internal Link Building Tips for eCommerce SEO
4. Link relevant blog content
Blogging for an individual website is a big thing now. Every website has a blog section, like Vardhaman Info Tech’s, where users can read related blogs. This is one of those eCommerce SEO tips that help to improve your website in several ways. But remember, interlinking blog content is really very important as your blog grows the more relevant blog posts you will have to interlink. This is one of those business SEO tips that help to improve your website in several ways. It helps your users navigate your website and discover more content. This engages them for a longer period of time, keeping them on your website and lowering your bounce rate.
Hire a professional content writer which can justify the qualities of every product. Product description attracts buyers and it bound the user to stay for a longer time on your site. So, the more time your readers stay on your website, the higher the likelihood that they make a purchase, or return to make a purchase. It all starts with high-quality content, and by interlinking, you give your readers the chance to interact with additional content. This builds trust and helps to establish a business and consumer relationship.
5. Cross-link pages
Cross-linking is a creative process that can be done on all types of pages. Blog posting like product review posts is one of the most effective cross-linking. Those are golden SEO opportunities to cross-link to money pages and further help increase keyword relevancy. See, if a blog post is relevant to a product or category page on your website, you should link to that page from within the body text of the blog post. If possible, use the keywords for which you want to get high rankings. If that doesn’t look natural, use a relevant anchor text that describes the product or category page. These are some of the internal linking-building tips to improve your eCommerce SEO. Now, you may want to go for the internal link building of your eCommerce website.
Hire an Internet Marketing Company
We sincerely suggest you hire SEO and SMO experts to boost your web visitors and customers. Hiring an internet marketing company, that knows ins and outs of digital marketing will even be better. They will also take care of internal link buildings and other on-page SEO.
Vardhaman Infotech is an experienced eCommerce website development company in Jaipur. And are capable of taking care of your digital marketing including eCommerce SEO and SMO. Obviously, internal link building is a part and parcel of eCommerce SEO strategy. Please feel free to Contact Us for any query.