Modi 2.0 has cleared its agenda to drive India to a $5 trillion economy in coming 5 years that is by 2024. Technology, digitization, and modernization shall have a great role in pulling up the economy to $5 trillion levels. Certainly, there will be a great role of IT in this economic pull-up. Additionally, BJP election manifesto 2019 focuses on a $ 10 trillion economy by 2032. At present, India is an economy of about $ 2.6 trillion. So, it needs to about doubling its economy within 5 years and quadruple by the next eight years. Presently, only the US and China are in $10 trillion club. In addition, Japan, the only country, has $5 trillion in GDP.
Digital Marketing Services
Your web store will always remain at the bottom of the food chain if you don’t have an effective marketing strategy.
That’s the truth. Marketing focuses on giving your brand an identity, the oomph to grab attention. It places the name and the services
it brings to table on a launchpad in an effort to compete with the best.
At Vardhaman Infotech, we house some of the finest marketing strategists in the country who’ve been dabbling at marketing for ages.
Call them our saviours because it’s because of them that you’re here, reading about us.
Here’s what’s in store for your web store with our marketing plans.
Search Engine Optimization
Rank your store at the top of search results for all search engines and stay relevant to your industry at all times with our optimized content for SEO.
Social Media Optimization
Strengthen your brand and jumpstart its visibility with our SMO plans for interactive communities, such as Facebook, Twitter, Instagram, and other forums.
Be it optimized-content for your web store or blog posts with your brand’s name and objectives, we’ve got you covered.
Pay Per Click Advertising
Create relevant and ingenious pay-per-click campaigns on all platforms to drive web traffic to your store and generate revenue
Digital Marketing: What Can It Achieve For Your Business?
Digital marketing is the promotion of the operations and services your business has to offer. This is basically done through electronic media connected to the internet. Traditional marketing, usually done with flyers and billboards also have impacts but they aren’t as widespread and effective as digital marketing.
Businesses all over the world in any industry practise digital marketing and reap its benefits. The method gives you offers real-time understanding of where your brand is and how it can be pushed to the next level. Also, the results are much quicker and you get exposed to a larger audience through digital interactions.
Our digital marketing plan can help you in the following ways.
Analyze Customer Behaviour
Digital marketing lets you leverage analytics in order to recognize customer buying patterns, preferences, and web traffic. With this data, you can effectively remodel or draw a marketing strategy.
Generate Leads With Relevant Content
Relevant, error-free, and updated content on social networking sites helps in generating leads.
Cast Your Outreach And Earn
As you continue to observe trends in customer behaviour and generate leads, you’ll have better interactions with your customers. This dialogue helps in converting leads effortlessly.
Budgeting Your Budget
Traditional marketing does have outputs, but it comes at a price. You have to spend money to spread the word. On the other hand, digital marketing is mostly free and fruitful.
Maximized Revenues and Return On Investments
Digital marketing lets you generate leads and follow through in order to generate more revenue. Also, you get to leverage Cost-Per-Lead (CPL). And with its judicious use, you get better Return on Investments(ROIs).
Compete With The Best, To Be The Best
One of the main benefits of adopting digital marketing through us is that you get to compete with the best in your industry no matter the scale of your business.
Better Late, Than Never
Although we’ve mentioned late, it’s better you don’t stall. You see, everything is getting connected nowadays. Also dubbed as the Internet of Things(IOT), all devices are getting highly-interactive. So, it’d be wise to promote your business online. That way, your message gets delivered all over the world.
Market Research At Its Best
Competition breeds creativity. However, with traditional marketing you cannot possibly know what your competitors are upto. But with digital marketing, you can find out what strategies and features they’re introducing. With this information, you can polish your brand further with counter-strategies.
Traditional marketing once done cannot be rolled-back. Digital marketing doesn’t work like that. Of course, what’s done is final, but you also get to learn what mistakes you’re making and improve your outreach programmes.
Pay Per Click Advertisement
All businesses have their own dedicated facebook pages that helps them generate leads and drive traffic. It’s time your project does the same; no, in fact, much better. We’ll tell you how.
Google Adwords helps you generate traffic and clicks depending on the keywords you use in your content. The content we create excel in keyword placements; which is exactly what your product will need to stand-out in the crowd.
Millions (and billions) viewers are on YouTube to give opportunities to all business-owners to advertise their product and get traffic to flow in. The logic behind it is terrific and even more is how you can make the most use of it.
What Our Esteemed Patrons
Have To Say?
Now Trending On Our Blog
While reviewing our older blogs, I encountered with a blog about mobile app trends. My memory went back and truth revealed in my mind. Suddenly, I imagine, history repeating itself. It has been happening with Blockchain Technology and its Business Applications what already happened in the field of mobile application development. In this blog, we have described blockchain technology, blockchain business applications and applications trend in various industries, This includes industries like finance, ridesharing (taxi), digital advertising, etc.
We have been adding technology blog posts continually at Vardhaman Infotech since 2014. Our experts write blogs about technology- all about technology and the latest trends. Now, it is time to index these blog posts. As you know that we have been in website design and development since 2010 and in mobile application development since 2013. Hence, most of our contents are related to these technologies. We have started developing eCommerce websites with the trend and are also in Digital Marketing. Recently, we have come into Blockchain technology. Moreover, the tech-savvy generation is interested in reading our high quality, content-rich blogs.
We have large numbers of overseas clients along with the indigenous domestic customers. So, the blogs are written maintaining international standards. However, we also keep domestic customers in our mind.
Dhirubhai Ambani: The Indian Business Icon
Dhirubhai Ambani, the founder of Reliance Industries, was a genius who had extraordinary talent. He was creative and mastered the secrets of business, a pioneer among businessmen in India. He wrote his own story and became a hero of his century, changing the shape of Indian business and investing.
This Indian business icon had a real rag to riches story and was undoubtedly the most talented businessman of his time. He amazed the world. Born in Gujarat, he became a celebrity in India and overseas. Kokila Ben Ambani, his devoted wife, supported him and always remained behind him in all his achievements.
What were the secrets of his amazing growth? What made him Dhirubhai Ambani? How did he become an industrial tycoon and a global conglomerate? Why does he have fans in India, the US, China, Japan, the UK, the EU, Canada, and elsewhere?
His Business Secrets
There are seven secrets to his business. In this blog, we will discuss one by one.
1. Gather Information Whatever It May Be
- Gather information about governments, local, state, central and international
- Do not forget to get information about your competitors
- Gather information about products, companies, consumers, markets, people, services, and politics
He was able to quickly gather, process, and analyze information and disburse it to his subordinates when and where required. Through the information, he was able to find new opportunities.
Prof. M.L. Sisodia, one of my friends and a senior professor of physics and a research scholar, once told me a story about Dhirubhai Ambani. Mr. Sisodia had undergone a bypass surgery after a heart attack. A few days after his surgery, his son was called for an interview with Dhirubhai Ambani.
Dhirubhai wanted him for a senior position in his company. The very first question Dhirubhai Ambani asked him was “How is your father?” This instance alone is enough to show his capability to gather information, even though it was not yet the internet age.
2. Find Opportunity
He always endeavored to analyze whatever information he had. He would convert information into profit-making opportunities. According to him, “There is no invitation for making profits.” You have to find it.
3. Jump From One Orbit to the Next
No matter where you are, just work there. Master that place or situation. Accumulate some energy and then jump into a higher orbit. Stay there for some time and control it and master it. Then, jump to another, higher level, the next orbit.
Dhirubhai did this many times during his life. Caution: Do not jump from one orbit to another without mastering the present orbit. This could be dangerous. Be patient.
4. Complete Projects On Time
Learn to finish before the scheduled time. He and his sons completed all their projects on time or even beforehand. It didn’t matter how big the projects were or how many hurdles they faced, they still completed them in a timely manner.
Dhirubhai Ambani and his sons Mukesh and Anil developed some techniques to make sure they were always on time, monitoring their projects closely.
5. Think Big- Think Global
He was thinking global even before the current trend of globalization. Most Indian companies were not doing well in the global scenario at his time and were not acting with global standards.
He made world-class projects and world-class companies. Nobody in India was even thinking about that at the time.
6. Hire the Best People. Pay Them Well
Dhirubhai Ambani was able to employ the best, top-ranking people in every field. He was an excellent employer, never compromising on quality or timeliness. He could only do what he did with the best people. According to him, human resources are the most important resources.
7. Pay Shareholders Well
His ambitious projects needed a lot of capital but bankers and financiers failed to trust his capabilities. They were reluctant and did not agree to fund his projects because they were risky.
So Dhirubhai Ambani went to his shareholders since he recognized them as the best source of funding and asked them for money. The shareholders jumped at the chance to fund his projects and he paid them handsomely, rewarding them for their trust.
He realized that shareholders would never be satisfied with dividends that matched the trend at the time. He knew the value of capital appreciation so he paid bonuses, and issued rights to his shareholders in addition to regular dividends.
Dhirubhai Went Beyond Investors’ Expectations
He went beyond the expectations of his investors. He even went to the extent of challenging the law. Once he converted non-convertible debentures into shares, creating an enormous profit even though it was against the law. He fought against that law and the government was compelled to change it.
In his time, he had the highest number of shareholders. He boosted the market capitalization of BSE and brought millions of shareholders under his umbrella, many of them first-time investors.
Teachings Of Dhirubhai Ambani
Dhirubhai Ambani followed these secret techniques of business throughout his lifetime. He was not very interested in books or magazines about management. Rather, he left those for his subordinates and his managers. He had an appetite, a never-ending hunger for news.
Starting as a low-level employee of a gas station, he became an industrial giant, a global conglomerate. His name was included in the Fortune 500 and he could manage a yearly revenue of $78 billion. At that time, no other Indian industrialist had achieved something like that. But he was not satisfied—he was dreaming of being the world’s richest person. He only did not achieve this because of his untimely death.
However, it has been achieved through Reliance industries, which he founded. Soon after his death, the combined assets of Mukesh and Anil Ambani (the sons of Dhirubhai Ambani, between whom his assets were distributed) reached to a stage, more than Bill Gates of the Microsoft Corporation.
Are you in the Gems and Jewelry industry? Wanna retain customers and attract new clients? Or, you want to establish your brand? A mobile app can work as your gems and jewelry store that can retain customers and establish your brand.
Gems and jewelry, a huge industry, deal with high-value commodity. Hence, the industry needs continual consumer attention. Especially, if you have high net-worth customers, it becomes absolutely necessary to be in touch with them. A website or eCommerce and a mobile application can keep your customers constantly in touch. You may also have an eCommerce website for better engagement. In a nutshell, You need a Gems and Jewelry mobile app or eCommerce website to retain your customers and establish your brand.
What is Marco Polo App?
Marco Polo- A 13th-century Venetian explorer who traveled India and China? Known for the book The Travels of Marco Polo? No, I am not talking of the traveler Marco Polo. Marco Polo? An American game played in swimming pools in the US? No, no. I am not talking of the kids game Marco Polo. Neither it is online game by Yukata “The Voyages of Marco Polo”. What is my concern? It is to talk about Marco Polo App, a video walkie-talkie and an instant video messaging app for busy people. So, Marco Polo is a fun app that lets you send and receive videos through computers and mobile devices. It has changed the entire communication scenario using state of the art communication technology.
“Marco Polo is driven by one heartfelt purpose—helping people feel close“, Vlada and Michal Bortnik of Joya Communications, say this in a joint statement. To note, Joya Communications is the parent company who has developed the app Marco Polo. Now, this is one of the most popular mobile apps in the globe.