Real estate industry is booming rapidly, all thanks to the persistent efforts in the infrastructure sector. With evolving options, there is a constant and tenacious competition within the industry itself. Today, traditional methods of advertisements and marketing are not that effective as compared to the modern and up-to-date mechanisms.
This couple of years has experienced a provoking breakthrough when it comes to technology. Technology, in every field today plays a vital role to develop and make a mark amongst the consumers. Keeping technology in mind, some real estate companies like Zillow and Trulia played their cards well and here they are – leading the real estate industry. Zillow in America is what Housing.com and 99acres are in India.
How do companies like Zillow or Trulia stand apart from the mainstream and traditional realtors in the market? That is because they have used technology in the right sense to build their target audience and make their lives simpler. Zillow and Trulia are considered to be the pacesetters in the domain of housing and real estate. Though they are not into selling homes they have brought in a lot of value to the domain by making the process of buying and selling homes a lot more transparent and insightful with their online advertising services.
If you’re wondering how can you develop a real estate app like Zillow or Trulia, allow our team of experts to run you through a brief analysis.
If you want to build your own real estate app, it is important for you to know the important features that go in building the same. This is how you will be able to keep a focused approach in conceptualising and building the app and would be able to achieve the most of it in an assured way. Let’s have a look at some of the essential features:
1. Database plays a vital role:
This is the part where you have to do the talking. Building a database is essential for a real estate business. If you already have an existing database, great! If not, make sure every day you churn out tons of data for the same. Zillow and Trulia presently get access to their data through MLS systems and National Association of Realtors (NAR). They even take help from third-party vendors, property agents, and real estate companies to get that database working. By bringing them all together to get a full-stack database in place, you will have access to real estate data on par with these apps.
2. Advanced search functionality:
This is certainly one of the essential features to have in a real estate app. The more sorted and responsive your search events are the better the user experience is, which is the case with all leading apps in the domain.
So, if you are gathering information on how to build a real estate app like Zillow or Trulia, it is necessary for you to study their search functionality in detail. Involve all vital search parameters like location, property type, amenities, and price range, and break them further into advanced search options to allow users drill it down to most relevant details as per their requirements.
3. Listings displayed graphically:
To achieve better quality and more engagements with listings, try adding creative visuals. That’s how Zillow or Trulia does it replacing the long listing descriptions with presentable and intuitive graphics.
There are different graphical interpretations you can choose to display on your app on both iOS and Android platforms. This can be done by using SDKs for charts and graphs. This will not just allow you to put maps and pictures of properties, but also include street views and directions sourced by Google. This feature is highly interactive and valuable to users and this fact has been best maintained by reviews for Zillow listings over app stores.
4. Well-appointed maps:
Any real estate app without proper information on neighbourhoods makes the end user’s lives difficult. And to put it along well, you need to furnish it with well-appointed maps. This includes using markers to display the neighbourhood information while allowing it to be filtered as per the search criteria. It can be further displayed with clustered details if there is too much information to be shown.
Different characteristics you can include are affordability, natural disasters, crime level, traffic, med sale prices, schools, commute, boundaries, and more. How you segregate and prioritise information and allow users to sort them to their worth making a huge difference here. Consult with a real estate app development expert and they would suggest you with how to place in the map functionality to match it up with Zillow’s grades!
5. Implement save the search to retain users:
Saving search feature is almost something like ‘save to cart’ we see with e-commerce websites. This may look a bit meager to have to help you with user retention but it has a far-reaching impact on serving and retaining users by noticing their search preferences and recommending them with relevant choices.
These saved searches even allow users to refer to their past activities with the help of auto-suggestions and prompt them to continue searching from where they left last. Also, realtors can use this to market their products and services and communicate with the users allowing them relevant matches indicating their searches.
These are some of the vital features that you need to focus on to be able to build a real estate app like Zillow or Trulia. Now the challenge is to find a developer or a tech company who can help you develop a real estate app that operates smoothly and has hassle-free management techniques.
Wait, did we tell you we can help you build an app like this? Get in touch with us and let’s discuss your ideas in detail.