If you think having a mobile application or a dynamic website is enough to create buzz around the world for your business than you must not have the idea of how powerful is social media becoming for every type of business these days. Today, it is not at all enough to have website or application for your business but your digital storefront should extend to social media marketing sites like- Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest and many more to name in. Social media marketing is the next big thing for many entrepreneurs as the trend is powerful enough to take advantage and bring your company, business or brand name in spotlight. Apart from entrepreneur, it is a buzzword with no practical benefits and a steep, complicated learning curve for others.
As per the records of Hubspot, 92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites. On the other hand, according to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use.
Isn’t this data demonstrates a huge potential of social media marketing to boost a company’s sale? Well, of course yes. If your company still don’t appear on Facebook, Twitter or any other site, it’s perfect time to bring yourself up to speed. We give you reasons how social media marketing can improve your business-
Increased Brand Recognition- The platform of social sites is hugely massive where you can syndicate your content and increase your visibility. This is easy to use. Your social media networks are just new channels for your brand’s voice and content. You can increase your presence and more accessible for new customers and makes you more familiar and recognizable for existing customers. Through Facebook not only you can get instant customers but also their feedbacks on your product and services which is healthy to improve your business. On twitter, followers can hear about your brand for the first time only after stumbling upon it in a newsfeed. And best part about these sites is that you can work on each at a time and can make yourself visible to the world on a go.
Contact to Your Audience- As per the reports, companies’ who engage on social media channels enjoy more loyalty and followers from customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” This means you can improve your brand loyalty having direct contact with customers. Internet Marketing with Facebook and Twitter is effective as the interaction you get to have with your customer base where you can read their tweets and status updates to get insights into their daily lives. A visitor can reach you quickly or message you directly. It is now easy for them to ask question and get answer.
Respond To Problems immediately- It is like having a magic stick which you can use to solve every problem created on your posts, this facility is not possible with print promotions or live marketing promotions. Even if there a problem with your product or service, you want to know about it immediately. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away. Study after study has shown that consumers appreciate companies that respond to customer complaints.
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SMM is cheap or free- Yes, running a social networking campaign is as cheap as it gets. If you hire a social media management or online PR agency, it will cost you higher, but it’ll be an investment that you’ll be likely to see a return on. If you’re intimidated by interacting with people online or your writing skills leave something to be desired, hiring an online PR agency is definitely the way to go. Posting poorly written content or conveying the wrong kind of messages on social networking sites can seriously affect your web PR.
Decreased Marketing Costs-As per the report published by Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for a channel as large as social media. If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. If talking about paid advertising services on Facebook and Twitter, they are relatively less expensive. Start small and you’ll never have to worry about going over budget—once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.