Not surprised by the headline. It was quite predictable to have 1 Billion Smartphones sales by 2015 as the growth of mobile internet users has no signs of slowing down. According to data launched by the University of Alabama at
Birmingham’s OnlineMasters in Management Information System, 1 billion smart phones will be sold by 2015, twice as many as number of personal computers. The reason of this incredible result is the growth of mobile applications, which leaves no stone unturned making our life simple, scheduled, easy to run, comfortable and enjoyable.
Google too had predictions that mobile searches (at 85.9 billion) will soon surpass desktop searches (84 billion) in 2015. At this present moment, the average mobile app user spends more than 30 hours on over two dozen apps. More than 57% of United States owns a smart phone and with no surprise these numbers will get huge in coming years.
Let’s have a look on the facts and prediction which are eye-opening, interesting too digest but happening really around us. This mobile industry is growing at lightning speed and of these, 46% of app users paid for their apps. Over 268 billion downloads will generate $77 billion worth of revenue by 2017, declares industry experts. Have a flashback of some amazing stats as of last year:
• 68% of app downloaders report using their apps.
• 57% of users who downloaded apps recently said they use said apps daily.
• 51% use a handful of apps once a week.
• 31% use 6 or more apps on a weekly basis.
• 24% of these downloaders use their apps for more than 30 minutes a day.
Going by the age group, the statistics are quite amazing to take in, as it says there are 18-24 year olds smartphone users who uses averaged around 28 apps per month spending 37 hours and six minutes per month. And 25-34 year olds, users averaged 29.5 apps per month, spending 35 hours and 40 minutes per month. The research shows that as of July 2013, Google’s Android market had passed 50 billion app downloads, and had featured over a million apps via their Google Play Store. In 2014, Apple reached 75 billion app downloads, and 1.2 million apps in the iTunes store. The data will incredible by 2017, over 268 billion downloads, amounting to $77 billion in revenue is projected to be made.
Even customers are ready to pay huge on apps. They are not limited to free versions. As per research-
• 46% of app users report they have paid for an app.
• 52% say the highest they have paid for an app is $5 or less.
• 17% have paid more than $20 for an app.
• Of the people most likely to pay for apps, are men, adults aged 30 and older, college graduates, adults with an income of $50,000 or more, and those living in urban cities.
The projections for app revenues are pretty interesting:
• Revenue for apps is expected to grow from the current $11.4 billion, to $24.5 billion by 2016.
• That is a 400% increase.
• By 2015, 1 in 3 consumer brands will feature integrated payment in their mobile apps.
• By 2017, 48% revenue will be from in-app purchases.
By 2016, 91% of the U.S. Population will own a cell phone, and of these. 61% will be smart phone users. 1,000,000,000 cell phones will be sold that year, double the number of PCs expected to sell. By that same year (2016) the world’s population will be approximately 7.3 billion and 10 billion will use mobile internet devices globally. There will be 1.4 devices per person on the planet. Putting a spot light over the salary of the average mobile app developer, it would be grown by 7.8% from the last year. In 2013, the average app developer made between $92,750 to $133,500 and had the average has grown to around $100,000 to $144,000 in 2014.
With more and more people acquiring smart phones every day, and more and more people relying heavily on apps for every day needs and wants, it only makes sense for any business to jump in the pool. Have a mobile app today for your any small to large business.